Ford Adjusts Production Plans for F-150 Lightning Amid Changing Market Demand
In a surprising turn of events, Ford has decided to scale back the production of its all-electric F-150 Lightning pickup by approximately 50% next year. This decision comes after the automaker had significantly ramped up the plant capacity for the electric vehicle in 2023.
The revised production plans indicate an average output of around 1,600 F-150 Lightnings per week at Ford’s Rouge Electric Vehicle Center in Dearborn, Michigan, starting from January. This is a stark contrast to the automaker’s previous plan of producing roughly 3,200 vehicles per week.
Ford executives have recently stated that the company will align production with demand, leading to the cancellation or postponement of $12 billion in upcoming EV investments.
The decision to cut production for the F-150 Lightning was first outlined in a planning memo to suppliers, as reported by Automotive News. The memo attributed the cuts to “changing market demand”.
The demand for certain models of electric vehicles has been slower than anticipated, with high prices and interest rates persisting for many new EVs. In response, automakers are striving to lower their production costs for all-electric vehicles and are reevaluating their production and product plans for the future.
